Categories
Business Marketing

5 Tips to increase your sales

One of the best uses of your time is to increase your competence in your key result areas” ~ Brian Tracy. At the very core of every business is a sale. Many of the strategies to increase sales offline are also applicable online, but not all of them are well adapted for online sales. On the Internet, everybody can afford to fail fast and learn from it. Better still, after years of testing and tracking what works online, people can just learn from other people’s experience and cut the learning curve tremendously. The Internet has changed how people do their business. Even small business owners are able to reach global markets inexpensively nowadays, selling anything from apparel, collectibles, to computer software, services and coaching.

The best thing the internet has done is to have your business exposed to millions if not billions of would be customers. If you have an internet business you will agree with me that your website has the potential to reach millions of people 24 hours a day, 7 days a week. The biggest challenge faced by most of us is getting and letting those would be customers know about your products/services and convert them to customers. It does not matter what sort of business you are promoting the need to have loyal satisfied customers is the key to life time earnings. Imagine how much a loyal and satisfied customer will give you if they keep coming and buying from you? Increasing your sales revenue cannot be done in isolation without promoting your site. In other words the more traffic your site has the more chances of increased sales. In this article I will restrict myself to increasing sales only. I will endeavour to write about how to increase traffic.

Establish a sound product/service
First things first you need to have a product/service that you are selling or marketing. If you are an affiliate program marketer like me you need to find or create a good one. Find something that flows naturally from you. Sell or promote something you enjoy doing. If it is just another affiliate program, then don’t expect to have different results. Focus on building a sound affiliate program, with the tools and materials to support affiliates to promote a program easily. After all, affiliates work like clockwork and should be seen as a team. Provide them with the right promotion tools and they will more likely promote the program. Click here learn about qualities of a good affiliate marketing program.

Give the customers an option to join the affiliate program after purchase. Satisfied customers are one of the best marketing for any business. Spread the good words through word of mouth. Best of all, they are paid just for doing that. Having a good affiliate program is the key to enhancing your sales. There are many people and businesses selling stuff out there. The best affiliate marketers are those who have their customers at heart. Offer such incentives as 30/60/90 days guarantees for an unsatisfied customers and honour your promises. A good affiliate program or product/services will ensure that you build loyal customers who can extend to buying other products that you are promoting.

After sale follow up
The hardest task in any business is acquiring the first sale. Make sure that capturing customers’ name and email addresses are the least information gathered from a sale. You need this information for future interaction with the customer. As a way of keeping in touch with my customers I have created a mailing list and send out a newsletter once every month. This helps me promote other products and services that my affiliate program offers. Most experienced marketers will agree with me that creating a mailing list one sure best way of increasing your sales. The trick however, is not to spam your mailing list. You will also need to respect people’s privacy and learn not to share private information with third parties.

This effort has been proven to decrease refund on products and increase customers’ satisfaction. Every once in a while, mention a related product that might be of interest to the customers. Write a review and provide real results. Such promotion is extremely inexpensive, but very effective in practice. The product can be anything, including an affiliate program. I know that creating a mailing list can be very hard but it is worthwhile when you have a responsive one. There are many ways you can use to create one others prefer the cheap way that is buying one rather than the hard route of creating one from scratch. I have a problem though with going the easy way when it comes to mailing lists. The chances that you will buy a non-responsive list are very high. You may end up having people unsubscribing from your list as they may feel cheated.

Apart from sending newsletters to your mailing list engage them. Especially those that have just bought something from you, find out if they are satisfied with the quality of the product; has the mode of delivery been meet; is it what they expected and many other questions that can help you improve in future. By doing so you are telling your customers that it is not just the money you are interested in but to meet and satisfy their needs. People want to be appreciated when they spend money add some freebies to their purchases. This will surely guarantee you loyal customers which will lead to an increase in your sales.

Up-sell technique
One up-sell technique that I find very effective is just before a customer check out to the payment gateway, I prompt for optional upgrade to the better, bigger, or nicer product for a fairly steep discount, do not over do this though as some people will just want to get on with what they are buying. I recommend just having one optional upgrade and nothing more. It can be very irritating and confusing when you are just about to buy something and you are receiving a lot other offers. If you have more than one optional upgrade offer you have to find a better way of promoting the other offers. Preferably, sometime after the first offer has been purchased. You risk losing your first sale if you have to subject your would be customer to a lot of offers at the same time.

I would like to mention here that we all have different abilities and techniques what may work for me might not necessarily produce the desired results for some. It is there very important that you monitor and possibly document the methods you are imploring so as to make better judgment and concentrate on the methods that produce your desired results. In affiliate marketing patience and perseverance are key to increase your sales. You should learn to treat your online business just the same way as you would treat an offline business. One of the biggest mistakes people make is to think that online businesses are different from offline businesses. For any business to succeed you need to learn the tricks of the trade.

Provide discount coupons
Don’t we all love quality and inexpensive things? Coupons urge customers to come back and shop. Promotional coupons work for both advertising and some forms of joint venture. Customers love to know that they get lower price for what they buy. Coupons make it so real and tangible. This brings me back to the earlier point I made about offering guarantees. If you know you are selling a superior and quality product you will put your head on the chopping board by offering money back guarantees. Believe me I would rather buy from someone who offers to pay me back if I feel their product is of inferior quality or does not do what they claim it should do.

Discount coupons can be provided for bulk buying or whatever, marketing reason you can give. But always remember that discounts should not eat into your profits. Only give discounts where you can afford and give them sensibly. Remember that discounts are a cost to your business that should be handled carefully. People love discounts as this provides some form of servings. Giving discounts can significantly increase your sales as people will be lured by them.

Promote with related products
There is no limit as to how this could be accomplished. Joint venture with other business or even competitors is feasible as long as it brings a win-win situation. One example would be to give away sample of other product or service as part of the whole package. As long as the sample is relevant to the customer, this promotion could only be seen as an added value instead of pure advertising. Packaging your products with many related others gives you the added advantage and spoils the customer for choice. That is why it is very important that you join an affiliate program that has multiple products/services to offer. There is no harm in enticing your customers with different other products to choose from provided they are well documented and explained. You should try to help the customer by mentioning the major differences and advantages where possible.

Always remember that you are there to offer the customer a solution to his needs. Most people will make purchases if they feel that they are being offered a solution ate the right price. Before I forget let me mention here that costing of your products is also another important aspect of your business. Do not over price your products/services. It would be wise to have a little business knowledge before you venture out in to business be it online of offline. Some people think that high prices mean more money and forget that money is made at the rate of turnover. When deciding on a price, take all other aspects in to consideration and come up with a fairly reasonable price.

Conclusion
Success is the sum of small efforts, repeated day in and day out” ~ Robert Collier. There are many other tactics to increase your sales but the above tips have been proven to work again and again. Choose one at a time and take action. Success in business is not instant but a gradual process. Affiliate marketing programs can be a source of serious income if managed and nurtured well. I have below some recommended products to get you started. These are products that have been proved by me and are giving me results. Please bear in mind that levels of success depend largely on self-commitment and methods implored. Good luck and remember to always “standout tall and be counted”.

Recommended products
SFI Affiliate Marketing Program
TripleClicks

Related articles
5 Tools for a successful business
Business un usual
It pays to start small
Taking the giant step of growth

Categories
Mental Health Motivational Personal Development Self Growth

How to Increase Your Emotional Self-Awareness

Motivational Quotes

To accomplish great things, we must not only act, but also dream, not only plan, but also believe.” – Anatole France.

 

God, grant me the serenity to accept the things I cannot change, the courage to change the things I can and the wisdom to know the difference.” – Serenity Prayer

 

Cease to ask what the morrow will bring forth, and set down as gain each day that Fortune grants.” – Horace.

 

Yesterday is history. Tomorrow is a mystery. Today is a gift. That is why it is called present.” – Unknown

 

Twenty years from now you will be more disappointed by the things that you didn’t do than by the ones you did do. So throw off the bowlines. Sail away from the safe harbor. Catch the trade winds in your sails. Explore. Dream. Discover.” – Mark Twain.

 

“Failure is blindness to the strategic element in events; success is readiness for instant action when the opportune moment arrives.”  – Newell D. Hillis.

“The most beautiful thing we can experience is the mysterious. It is the source of all true and all science. He to whom this emotion is a stranger, who can no longer pause to wander and stand and rapt in awe, is as good as dead; his eyes are closed” ~ Albert Einstein.

Emotional self-awareness is the building block of all competencies as mentioned in Daniel Goleman’s model of intelligence, published in 1995.

Every day, that you wake up you need to recognise what you are feeling in order to move to the next competence level. Self-awareness has three skills, emotional self-awareness; accurate self-awareness, and self-confidence.

It is very interesting to note that most of us are not very much aware of our emotions.

When we are not aware of our feelings and emotions, and the causes of them, leading a happy and productive life is difficult if not almost impossible.

Yes, there may be signs of success such as prestige, money, or career progression and success. But to be truly happy, we must be able to determine what really makes us feel good and what makes us feel bad.

We cannot be truly happy and productive until we are aware of our feelings and what causes them. The knowledge of our emotional self-awareness is the driving force for our actions.

When you develop your level of emotional self-awareness, you are able to specifically decipher how you are feeling at any given moment.

This will help you resolve and know the basis and source of your current feelings. You will also know how your body is reacting.

I know that becoming aware of your emotions takes practice. If you practice, the ability to note what you are feeling will increase with time.

I have outlined a few ways in which you can increase your emotional self-awareness.

Checking Yourself

The first thing to increasing your emotional self-awareness is to learn how to check yourself. To begin checking your emotions you will need to make time for doing so.

You need to also know the different kinds of emotions or feelings. You also need to be aware that most if not all emotions are a result of external stimuli.

Our emotions are our body’s reaction to certain conditions that we have been exposed to.

I personally do an emotional check in the morning and late in the evening before going to bed. This is besides the monitoring as and when they occur.

I have developed a skill to quickly monitor my body’s emotions at a particular time in a given situation. But when you first start I suggest you schedule it 3 times a day, that is morning, afternoon and evening.

It may seem cumbersome in the initial stages but as time goes on you will realise that you will be able to call the skill anytime you feel a strong or distressing or strange feeling.

I believe that happiness can only be achieved by identifying those feelings that make us feel happy and replacing sad feelings with happy ones.

Here is how you can check yourself. Sit down quietly, if possible close your eyes, ask yourself the following questions and please ensure that you answer them honestly.

Remember there is no right or wrong answer you are not competing with anyone.

  • How am I feeling?
  • What am I feeling?
  • Why am I feeling like this?
  • How long have I been feeling like this?
  • Where is the feeling manifesting itself in the body?

Pay attention to your body language. Some stressing or strong emotions may cause symptoms such as headaches, stomach-ache’s and just general body aches.

Negative emotions are a health hazard. Learning to check yourself is the key to actually knowing how to handle your emotions. Checking yourself will also give you an accurate idea of how to handle and control your emotions.

Sometimes, especially when we are angry we tend to react on impulse. If you learn how to handle your anger you will never find yourself in a regrettable situation.

Write Down Your Feelings

Once you are aware of your emotions you then need to write them down. I believe there is power in writing. After you have listed them down review them.

Investigate what triggered them. As you get better at knowing your feeling you can label them whatever you want. Know also that not all feelings are negative.

I know for sure that most of us will not pay attention to positive feelings but it is also important to have a clear understanding of what the source for these emotions is. This knowledge will come in handy when you want to start isolating and handling your emotions correctly.

To help with identifying the triggers of your emotions ask yourself the following questions and be sure to be very sincere with your answers.

Remember you are not competing with anyone and that your reaction will strongly depend upon the answers to the following questions.

  • When did the feeling start?
  • What was I doing or rather what was happening when it started?
  • Has the strength of the emotion changed if so how has it changed?
  • How often has this happened

The above questions are best answered if you have a tendency to plan your daily activities. I would encourage you to develop among other habits of planning your daily activities.

This puts you in total control of your time management and also helps increase your emotional self-awareness. If you are in the habit of daily activity planning you may not even realise that you have your emotional self-awareness under control.

The whole idea of writing down your emotions is to get to the root cause of the feelings. Most of the time we tend to cure the symptoms rather than cure the root cause.

You see if you know why you are feeling a certain way it is then possible to try and resolve the cause rather than pretend it did not happen.

Finding out the root cause of the negative feeling does not necessarily mean you are accepting it; no you are merely trying to find a better solution.

This brings us to the importance of noting down both positive and negative emotions. If the cause is resolvable you would have also resolved the bad or negative feeling.

Learn to detect your emotion as they happen. Most of the time, our emotions are communicating something to us. You need to take extra caution and pay attention to your emotion as they occur.

This though does not come overnight but with gradual practice and learning to live consciously, you will be in touch with your emotions and know yourself a lot better.

Remember that we sometimes feel more than one emotion at a time but each one of them presents information that we can learn more about ourselves.

Personal development is achieved when we learn more about ourselves and improve on our weaknesses.

Preparing Your Emotions

As you continue to build on your emotional self-awareness in the present you will learn to identify the triggers or situations and circumstances that lead to certain feelings.

Remember it is the skill of knowing what the cause is that will reveal how to handle or avert similar situations that trigger negative emotions. I know for sure that most of us would like to have only positive emotions.

Unfortunately, this is not the case in life. Life is full of challenges that need to be overcome. It is these challenges that trigger different emotions and reactions that each and every one of us needs to be prepared for.

Learning to prepare your emotions for an event can help boost your self-confidence among other benefits of having to control yourself better.

If we know how to handle our emotions we certainly have a better chance of handling failure very well and moving forward. The emotion of frustration is the one driving force to failure.

If you are doing a project that you seem not to be getting the desired results at the first few attempts, you may begin to feel frustrated.

It the way you handle this emotion of frustration that will determine your way forward. If handled negatively you are doomed to fail but if handled positively success is in the air for you.

There are many instances that require us to prepare our emotions for the future. A typical example is when you are going to see your boss say over a disciplinary case or in a meeting where you are called to make a presentation.

You will need to have your emotions under control in order to achieve the desired results especially if you are in the field of marketing.

The benefits of knowing and preparing your emotions for the future cannot be over emphasised.

You need to learn the skill of preparing your emotional self-awareness for greater personal development.

Self-growth requires that you have greater control of yourself and emotional self-awareness is part of the greater picture.

Conclusion

“Just as your car runs more smoothly and requires less energy to go faster and farther when the wheels are in perfect alignment, you perform better when your thoughts, feelings, emotions, goals, and values are in balance” ~ Brian Tracy.

Increasing our emotional self-awareness helps us learn and know more about ourselves.

Before I close, let me emphasise the importance to note that we can feel different emotions at the same time and even feel as if some of them are conflicting.

But, always remember that every emotion you feel is for a reason. Success requires that you know and understand yourself very well, this starts with knowing your emotions above all “standout tall and be counted”. Revised on 03/03/2021.

Related Articles

Who do you think you are?
The 6 Qualities of Self-Development
Personal success and development carnival – First edition
The 9 must have life skills part 3
The 9 must have life skills part 2